SOVI IRIYANTI; HARMANDA BERIMA PUTRA. Strategi Digital Marketing: Pengaruh E-WOM dan Iklan Media Sosial terhadap Niat Beli Konsumen Produk Kosmetik. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, [S. l.], v. 7, n. 5, p. 1480 –, 2025. DOI: 10.47467/alkharaj.v7i5.7116. Disponível em: https://journal-laaroiba.com/ojs/index.php/alkharaj/article/view/7116. Acesso em: 2 jun. 2026.