ERLANGGA NATA WIJAYA; NILA ARMELIA WINDASARI. Analyzing The Impact of Price, Brand Perception, and Flavor Importance on Consumer Switching Behavior: A Case Study of Gudang Garam in The Indonesian Cigarette Market. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, [S. l.], v. 7, n. 5, p. 1604 –, 2025. DOI: 10.47467/alkharaj.v7i5.7203. Disponível em: https://journal-laaroiba.com/ojs/index.php/alkharaj/article/view/7203. Acesso em: 1 jun. 2026.