Xena Maharani. Analisis Pengaruh Strategi Brand extension terhadap (re)purchase intention dan e-WOM intention Nasabah Bank BCA Xena Maharani. AJEKBS [Internet]. 2024 Aug. 3 [cited 2026 May 31];6(8):5504 -. Available from: https://journal-laaroiba.com/ojs/index.php/alkharaj/article/view/2855