Memahami Pesan Dakwah Dalam Siaran

Abstract

Dakwah,  which  initially  only  used  traditional  media,  has  developed  by  incorporating  elements  of contemporary technology, such as radio and television. One of the modern media that can be used for preaching today is radio and television. The purpose of television is to attract people's attention to the content of the message. Television has the potential  to be an attractive medium for communicating positive messages to society. contains religious messages commonly called da'wah. The superiority of da'wah conveyed through broadcast media is not the only factor that plays a role. In this study, content analysis  was  used.  Likewise,  a  da'i  who  wants  to  utilize  broadcast  media  must  have  a  deep understanding of how to do so, including how to determine the methods and techniques of his da'wah. Because the use of inappropriate broadcast media will not only waste time and money, but will also complicate the distance between da'wah activities and the community.