Pengaruh E-Commerce dan Pengetahuan Kewirausahaan terhadap Minat Berwirausaha Fresh Graduate dengan Modal Sebagai Variabel Moderating

Authors

  • Isnaini Faraz Azis Ilmi Sitorus
  • Zuhrinal M. Nawawi Universitas Islam Negeri Sumatera Utara Medan
  • Nurul Jannah Universitas Islam Negeri Sumatera Utara Medan

DOI:

https://doi.org/10.47467/elmal.v5i3.706

Keywords:

E-commerce, Entrepreneurial Knowledge, Asset, Entrepreneurial Interest, Fresh Graduate.

Abstract

This study aims to examine the influence of e-commerce and knowledge on the interest in entrepreneurship for fresh graduates with capital as a moderating variable. This research uses a quantitative approach. The data was collected using a questionnaire with a simple random sampling technique which was distributed to fresh graduates at state campuses in Medan City, namely (USU, UNIMED, and UINSU) with a sample of 99 people. The research results here show that E-Commerce has a positive and significant effect on Entrepreneurial Interests, Entrepreneurship Knowledge has a positive and significant effect on Entrepreneurial Interests, Capital can moderate the effect of E-Commerce on Entrepreneurial Interests and Capital can moderate the effect of Entrepreneurship Knowledge on Entrepreneurial Interests. and based on the E-Commerce F test and Entrepreneurial Knowledge have a simultaneous and significant effect on Interest in Entrepreneurship with the magnitude of the influence based on the coefficient of determination test that is equal to 41.6%.

Keywords: E-commerce, Entrepreneurial Knowledge, Asset, Entrepreneurial Interest, Fresh Graduate.

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Published

2024-02-07

How to Cite

Sitorus, I. F. A. I., Nawawi, Z. M., & Jannah, N. (2024). Pengaruh E-Commerce dan Pengetahuan Kewirausahaan terhadap Minat Berwirausaha Fresh Graduate dengan Modal Sebagai Variabel Moderating. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 5(3), 1357–1372. https://doi.org/10.47467/elmal.v5i3.706