Wahyuni, N., Simbolon, S.E.A., Putra, I.B.J. and Purnamasari, D. 2026. Determinants of Purchase Decision: The Moderating Role of Halal Brand Awareness. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam. 7, 11 (Nov. 2026), 6547–6562. DOI:https://doi.org/10.47467/elmal.v7i11.13378.