Adita Dyah Asokawati, Achmad Firdaus and Indra 2025. Analisis Determinan Online Impulse Buying Generasi Milenial Muslim (Gen-M) pada Digital Marketplace di Indonesia . El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam. 6, 8 (Aug. 2025), 2467 –. DOI:https://doi.org/10.47467/elmal.v6i8.7928.