Astri Nur Rahmawati, Adinda Rizki Luthfiyyah and Fitri Dewi Afiany 2025. Implementation of Digital Marketing in Building Brand Recognition Using Creative Content Formats and Paid Advertising on Instagram and Tiktok Social Media Platforms for Michil Msme. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam. 6, 9 (Sep. 2025), 3106 –. DOI:https://doi.org/10.47467/elmal.v6i9.8568.