Hilman, R. ., Mira, M., Yani, M., Siti, S., & Eva, P. (2026). Pengaruh electronic-Word of Mouth (e-WOM) dan Content Marketing Terhadap Impulse Buying Mahasiswa Uniga Pada Produk Jiniso di TikTokshop. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 7(4), 3015–3026. https://doi.org/10.47467/elmal.v7i4.11635