EXSEL AL SYIAMUDAWAN, M.; NURHASAN, R.; FAHRU ROJI, F. Pengaruh Customer Experience Terhadap Brand Switching dengan Mediasi Electronic Word of Mouth pada Pengguna TikTok Shop Indonesia. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, [S. l.], v. 7, n. 1, p. 88–105, 2026. DOI: 10.47467/elmal.v7i1.10252. Disponível em: https://journal-laaroiba.com/ojs/index.php/elmal/article/view/10252. Acesso em: 17 apr. 2026.