MUMTAZA RIFDA MAULIDIYAH; ETY DWI SUSANTI. Analisis Penerapan Segmenting, Targeting, dan Positioning dalam Kesuksesan Usaha pada Bisnis Franchise Pocong Pancong. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, [S. l.], v. 5, n. 6, p. 3251–3261, 2024. DOI: 10.47467/elmal.v5i6.2151. Disponível em: https://journal-laaroiba.com/ojs/index.php/elmal/article/view/2151. Acesso em: 29 apr. 2026.