SELA PRATIKA DEWI; AHMAD MARDALIS. Pengaruh Labelisasi Halal, Brand Awareness, dan Viral Marketing Terhadap Keputusan Pembelian Konsumen di Mixue: Studi Kasus pada Pelanggan Muslim Mixue di Surakarta. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, [S. l.], v. 5, n. 5, p. 4083 –, 2024. DOI: 10.47467/elmal.v5i5.2386. Disponível em: https://journal-laaroiba.com/ojs/index.php/elmal/article/view/2386. Acesso em: 31 may. 2026.