ADANG SUTISNA; AJENG ANDRIANI HAPSARI; RUDY HARYANTO; MUHAMMAD AQSHEL REVINZKY; EVA YUNIARTI UTAMI. Pengaruh Strategi Branding Terhadap Minat Beli dengan Preferensi Merek Sebagai Moderasi . El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, [S. l.], v. 6, n. 2, p. 685 –, 2025. DOI: 10.47467/elmal.v6i2.7125. Disponível em: https://journal-laaroiba.com/ojs/index.php/elmal/article/view/7125. Acesso em: 31 may. 2026.