ASTRI NUR RAHMAWATI; ADINDA RIZKI LUTHFIYYAH; FITRI DEWI AFIANY. Implementation of Digital Marketing in Building Brand Recognition Using Creative Content Formats and Paid Advertising on Instagram and Tiktok Social Media Platforms for Michil Msme. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, [S. l.], v. 6, n. 9, p. 3106 –, 2025. DOI: 10.47467/elmal.v6i9.8568. Disponível em: https://journal-laaroiba.com/ojs/index.php/elmal/article/view/8568. Acesso em: 11 may. 2026.