NADHEA MAGDALYNA, S.; MULIA WIBAWA, B. Artificial Intelligence in Marketing Automation: A Systematic Literature Review on Personalization, Campaign Optimization, and Customer Experience. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, [S. l.], v. 6, n. 11, p. 4025 –, 2025. DOI: 10.47467/elmal.v6i11.9894. Disponível em: https://journal-laaroiba.com/ojs/index.php/elmal/article/view/9894. Acesso em: 30 apr. 2026.