Nadhea Magdalyna, S. and Mulia Wibawa, B. (2025) “Artificial Intelligence in Marketing Automation: A Systematic Literature Review on Personalization, Campaign Optimization, and Customer Experience”, El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 6(11), pp. 4025 –. doi: 10.47467/elmal.v6i11.9894.