Ramadhani Azka S, Mulia Wibawa B. A Systematic Review of Impulse Buying Behavior in Generation Z: Drivers, Channels, and Psychological Triggers. EJKEBI [Internet]. 2025 Nov. 1 [cited 2026 Apr. 21];6(11):4046 -. Available from: https://journal-laaroiba.com/ojs/index.php/elmal/article/view/9895