Analisis Efektivitas Perusahaan dalam Merekrut Pelamar Berbasis Digital Hotel Harper Wahid Hasyim Medan

Abstract

This study aims to analyze the effectiveness of digital-based applicant recruitment at Hotel Harper Wahid Hasyim. The research focuses on determining the effectiveness of the digital recruitment process, the factors facilitating or hindering this effectiveness, and the impact of implementing digital recruitment on the quality of recruited applicants. A descriptive qualitative approach was employed, utilizing data collection techniques such as interviews, observation, and documentation. The informants included the HR Manager, recruitment staff, and employees recruited through digital channels. The results indicate that digital-based applicant recruitment at Hotel Harper Wahid Hasyim Medan is effective. This effectiveness is evidenced by improved time efficiency, reduced recruitment costs, a wider applicant reach, and enhanced quality of hired applicants. Key factors supporting this effectiveness include the quality of the e-recruitment platform, system ease-of-use, positive employer branding, and management support for technology adoption. However, certain challenges remain—such as minor technical issues, high application volumes, and inconsistent response times from the recruitment team—that require attention. Overall, digital-based recruitment at Hotel Harper Wahid Hasyim Medan contributes positively to the workforce sourcing and selection process. Implementing this system not only assists the company in acquiring applicants who better meet its needs but also supports increased operational efficiency.