Hamidah, Amanda Gracia, and Dewi Deniaty Sholihah. 2026. “Peran Event Marketing Dalam Meningkatkan Brand Awareness Dan Engagement Pada IFBEX (International Franchise and Business Exchange) 2025”. ManBiz: Journal of Management and Business 5 (1):16–25 . https://doi.org/10.47467/manbiz.v5i1.11060.