WINDY FAHIRA. Pengaruh Interactivity dan Entertainment terhadap Purchace Decision Industri Ritel di Indonesia . VISA: Journal of Vision and Ideas, [S. l.], v. 4, n. 1, p. 83 –, 2024. DOI: 10.47467/visa.v4i1.1211. Disponível em: https://journal-laaroiba.com/ojs/index.php/visa/article/view/1211. Acesso em: 26 apr. 2026.