The Influence of Financial Literacy on Green Investment Decisions

Authors

  • Theodorus Sutadi Sanata Dharma University, Yogyakarta, Indonesia
  • Christina Heti Tri Rahmawati Sanata Dharma University, Yogyakarta, Indonesia

DOI:

https://doi.org/10.47467/alkharaj.v6i6.1340

Keywords:

electronic word of mouth (e-WOM), celebrity endorser, brand image, purchase decisions.

Abstract

This research aims to determine the influence of financial literacy on green investment decisions. The research sample for part of the Z generation in Yogyakarta was 100 respondents. The data analysis technique used was purposive sampling. The data analysis technique uses simple linear regression analysis. The research results show that financial literacy influences green investment decisions. The implications of the results of this research are that the higher the financial literacy, the higher the green investment decisions so that people's welfare increases.

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Published

2024-06-01

How to Cite

Theodorus Sutadi, & Tri Rahmawati, C. H. (2024). The Influence of Financial Literacy on Green Investment Decisions. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6(6), 3956 –. https://doi.org/10.47467/alkharaj.v6i6.1340

Issue

Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)

Section

Articles

License

Copyright (c) 2024 Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.