Analisis Konten Akun Instagram @Drg.Triputra sebagai Upaya Edukasi Kesehatan Gigi di Media Sosial

الملخص

Social media, particularly Instagram, has become an effective platform for disseminating health information, including dental and oral health education. This study aimed to analyze the content of the Instagram account @drg.triputra using the Four Pillars of Social Media Content Strategy framework. A qualitative approach with content analysis was employed. Data were collected through observations of posts published on the @drg.triputra Instagram account and analyzed based on four pillars: communication, collaboration, entertainment, and education. The findings showed that the account implemented all four pillars in its content strategy. The education and communication pillars were the most dominant, reflected in informative content, attractive visual presentation, and active audience interaction. Meanwhile, the entertainment pillar increased content appeal, whereas the collaboration pillar was less optimally implemented. The study concludes that integrating educational content, interactive communication, and engaging visuals supports the use of Instagram as an effective medium for dental and oral health education.