Penyusunan Video Company Profile CV Pustaka Cemerlang dalam Membangun Kesadaran Merek

الملخص

Brand awareness is a crucial factor for new companies to become recognized, trusted, and competitive in the market. This study focuses on the production of a corporate profile video for CV Pustaka Cemerlang Sidoarjo as a visual communication tool to build brand awareness. CV Pustaka Cemerlang operates in the publishing, distribution, and printing sectors, providing services to educational institutions by supplying textbooks, supplementary materials, periodicals, and various other printed products. As a relatively new entity, CV Pustaka Cemerlang requires promotional media that can introduce the company’s identity, products, services, and strengths in a way that is engaging and easily understood by its target audience. The method applied is a qualitative approach supported by quantitative data. The qualitative approach was conducted through interviews, observations, and documentation to gather information regarding the company’s vision, mission, history or background, products, services, partner organizations, tagline, and competitive advantages. Quantitative data is used to support the qualitative findings through questionnaires designed to measure visual appeal, clarity of information, and how well the audience recognizes and remembers the brand after watching the video. The video production process consists of three stages: pre-production, production, and post-production. The resulting video will be between 5 and 6 minutes long and will cover topics such as the company’s vision and mission, its background, products and services, strengths, product range, and tagline of CV Pustaka Cemerlang. This video is distributed on YouTube and used by the company owner in presentations to organizations focused on educational institutions. At the conclusion of this study, it is hoped that this company profile video will strengthen the brand identity, create a positive impression, and increase brand awareness of CV Pustaka Cemerlang among the public.