Strategi Pemasaran UD Duta Sayur melalui Pembaruan Kemasan

Abstract

This community empowerment program was developed to analyze UD Duta Sayur's marketing strategy before the packaging update. Before the packaging update, UD Duta Sayur only used simple plastic packaging that was less attractive so that its products could not reach consumers widely. With this program, the team tried to increase the attractiveness of UD Duta Sayur's products so that they could expand the reach of consumers through packaging updates. Packaging updates are carried out by grouping vegetables to be sold, grouping vegetables based on product criteria, for example if the product is vegetables that will be cooked into vegetable soup or capcay, it is adjusted to the needs that will be cooked into capcay or soup vegetables, and other types of vegetables. The implementation method of this program is carried out by first conducting a survey of the location to be empowered, after which the stages for data collection such as interviews along with observation and documentation are carried out. This program resulted in new packaging that is more efficient and can reach more consumers and a wider target market.