Transformasi Broadcasting Digital dalam Dakwah Islam: Strategi Konten, Segmentasi Audiens, dan Tantangan Penyiaran

Abstrak

Digital convergence has transformed Islamic preaching from a predominantly one-way broadcasting activity into a multi-platform communication practice combining digital television, live streaming, podcasting, video-on-demand, internet radio, and social media. This article analyzes the strategic use of broadcasting technology for Islamic content, focusing on platform characteristics, content formats, audience segmentation, interactivity, and editorial governance. The study employs a descriptive qualitative approach based on literature review and documentary observation of publicly available digital broadcasting practices. Data are organized thematically into platform convergence, content design, audience orientation, communication effectiveness, and implementation challenges. The analysis shows that the effectiveness of digital dakwah is not determined by technology alone, but by the fit between platform affordances and message formats, the ability to adapt language and duration to audience segments, interactive features that encourage participation, and mechanisms that maintain religious credibility and communication ethics. Digital television remains useful for structured institutional programs, while live streaming, podcasts, on-demand video, internet radio, and short-form social media increase flexibility and reach. Nevertheless, digital dakwah faces constraints in human-resource capacity, production quality, content competition, misinformation, financing, and religious verification. This article proposes an integrated digital dakwah broadcasting framework consisting of platform convergence, audience-oriented content design, managed interactivity, ethical-religious validation, and sustainable production management.