Penerapan Teknik Videografi dalam Proses Produksi Video Iklan Layanan Masyarakat pada DP3A Kota Bogor

Abstrak

This project aims to implement videography techniques in the production process of public service announcement (PSA) videos and educational videos for the DP3A (Department of Women’s Empowerment and Child Protection) of Bogor City. The production process involves the application of videography techniques, including shot types, camera movements, and camera angles, in the making of PSA and educational videos for DP3A Bogor City. The research findings show that the production of PSA videos at DP3A Bogor City applies videography techniques such as medium shots and medium close-up shots, as well as eye-level camera angles. In the production of educational videos, DP3A Bogor City applies videography techniques including medium long shots, utilizes camera movements such as zoom and follow combined with zoom, and also applies eye-level camera angles. These PSA and educational videos highlight the importance of videography techniques in optimizing high-quality video outcomes to support the intended message. They also emphasize the responsibility of selecting appropriate shot types, camera movements, and angles to make the videos more engaging and effective. The role of videography techniques in the production of PSA videos at DP3A Bogor City is crucial, as it significantly influences the effectiveness of the message conveyed to the audience.