Analisis Kinerja Keuangan dan Strategi Perusahaan Berdasarkan Prospektus PT.Net Visi Media Tbk. (2020-2023)

Abstrak

The media industry, especially digital media, has become inseparable from people's lives. However, recently the television broadcasting media industry has faced various difficult challenges, including for PT. Net Visi Media Tbk. or commonly referred to as Net. Lately, Net has shown indications that the company is experiencing a decline in performance and financial difficulties. This study aims to analyze the financial performance of PT. Net Visi Media Tbk. and the company's financial strategy as stated in the prospectus. The results showed that Net was experiencing a decline in financial performance until it was threatened with bankruptcy. So, deeper research was carried out on Net's 2022 prospectus by tracing the financial strategies or steps prepared by Net, to deal with financial difficulties. Based on the analysis of financial strategies in the prospectus, the results show that the company can still improve its financial structure and can prevent the company from bankruptcy.