Perlindungan Konsumen Terkait Informasi Nilai Gizi Pada Produk Minuman Kopi Perspektif Al- Maslahah: Studi Kasus Gerai Kopi Kenangan di Kota Medan

Abstrak

This study aims to analyze the implementation of consumer protection concerning the provision and accessibility of nutritional information on beverage products at Kopi Kenangan outlets in Medan City and to examine it from the perspective of Al-Maslahah in Islamic law. This study employs an empirical legal research method using statutory and conceptual approaches. Primary data were obtained through observation and interviews with Store Managers, baristas, and consumers of Kopi Kenangan, while secondary data were obtained from the Qur’an, hadith, laws and regulations, books, journals, and previous studies. The data were analyzed qualitatively through data condensation, data presentation, conclusion drawing, and verification using source and technique triangulation. The results show that consumer protection has been implemented through the provision of information regarding ingredients, sweetness levels, types of milk, and other product information through barista services and the company’s digital media. However, nutritional information, particularly sugar and calorie content, is not yet fully accessible to consumers at the point of purchase. Some consumers still need to ask baristas or search for information through the company’s application and the internet. From the perspective of Al-Maslahah, the provision of nutritional information reflects the principles of dar’u al-mafasid (preventing harm) and jalb al-maslahah (attaining benefits), while also supporting honesty and transparency in transactions. Therefore, providing nutritional information that is more visible, comprehensive, and easily understandable is necessary to optimize the fulfillment of consumer rights and support the protection of life and intellect in accordance with the objectives of Islamic law.