Analisis Kelayakan Pengembangan Usaha Kerupuk Ikan Tenggiri Cap Nona Di Kabupaten Sidoarjo Dalam Perspektif Etika Bisnis Islam

Abstract

This study aims to analyze the feasibility of developing the Cap Nona mackerel cracker business in Sidoarjo Regency by examining legal, market and marketing, operational, management and organizational, financial, as well as economic and social aspects from the perspective of Islamic business ethics. The method used is a qualitative case study, involving primary data obtained through semi-structured interviews with related parties, such as business owners, employees and consumers, as well as secondary data covering operational and business financial reports. The results of the study indicate that the Cap Nona mackerel cracker business is viable for development because it already possesses business legality, strong market demand, and operational and financial management capable of supporting the business’s sustainability. From the perspective of Islamic business ethics, this business has applied the principles of tawhid, justice, freedom, responsibility, and virtue in conducting its business activities. A viable development strategy is the S-O strategy, which involves improving product quality and expanding marketing efforts to support sustainable business growth. By leveraging the business’s strengths and existing market opportunities, the Cap Nona mackerel fish cracker business has the potential to enhance its competitiveness and provide economic benefits to the surrounding community.