Pengaruh Kepuasan Wisatawan terhadap Niat Kunjungan Ulang dalam Mendukung Keberlanjutan Ekonomi Destinasi Wisata Taman Lunggi di Kabupaten Sambas

الملخص

Tourism is a strategic sector that plays an important role in promoting regional economic growth through increasing tourist arrivals and sustaining local economic activities. One of the key factors supporting destination sustainability is tourist satisfaction, which can encourage tourists' intention to revisit a destination. This study aims to analyze the effect of tourist satisfaction on revisit intention in supporting the economic sustainability of Taman Lunggi Tourism Destination in Sambas Regency. This research employed a quantitative approach using an explanatory research design. A total of 106 respondents were selected using the Lemeshow formula and accidental sampling technique. Data were collected through a five-point Likert scale questionnaire and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM), including outer model evaluation, inner model evaluation, and bootstrapping procedures with SmartPLS 4. The findings reveal that tourist satisfaction has a positive and significant effect on revisit intention. These results indicate that satisfying tourism experiences encourage tourists to revisit the destination while contributing to the economic sustainability of the destination through increased economic activities among local communities. Therefore, improving tourist satisfaction should become a strategic priority for the management of Taman Lunggi Tourism Destination to strengthen tourist loyalty and support sustainable tourism development.