Pengaruh Brand Image, Pelayanan dan Word Of Mouth Terhadap Keputusan Konsumen PT. Jaladara Jaya Trans Klaten

المؤلفون

  • Yusuf Alfian
  • Istiatin Istiatin Universitas Islam Batik Surakarta
  • Sri Hartono Sri Hartono Universitas Islam Batik Surakarta

DOI:

https://doi.org/10.47467/alkharaj.v6i2.249

الملخص

The research design uses a quantitative descriptive design. The population is consumers of PT. Jaladara Jaya Trans Klaten and a sample of 97 people using the saturated sample technique, where the entire population is sampled. Linear regression test is used to analyze. The result is that brand image, service and word of mouth each influence PT. Jaladara Jaya Trans Klaten.

التنزيلات

بيانات التنزيل غير متوفرة بعد.

التنزيلات

منشور

2024-02-07

كيفية الاقتباس

Alfian , Y. ., Istiatin, I., & Sri Hartono, S. H. (2024). Pengaruh Brand Image, Pelayanan dan Word Of Mouth Terhadap Keputusan Konsumen PT. Jaladara Jaya Trans Klaten. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6(2), 1032–1036. https://doi.org/10.47467/alkharaj.v6i2.249

إصدار

مجلد 6 عدد 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 

القسم

Articles

الرخصة

الحقوق الفكرية (c) 2023 Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Creative Commons License

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