Pengaruh Brand Image, Pelayanan dan Word Of Mouth Terhadap Keputusan Konsumen PT. Jaladara Jaya Trans Klaten

Penulis

  • Yusuf Alfian
  • Istiatin Istiatin Universitas Islam Batik Surakarta
  • Sri Hartono Sri Hartono Universitas Islam Batik Surakarta

DOI:

https://doi.org/10.47467/alkharaj.v6i2.249

Abstrak

The research design uses a quantitative descriptive design. The population is consumers of PT. Jaladara Jaya Trans Klaten and a sample of 97 people using the saturated sample technique, where the entire population is sampled. Linear regression test is used to analyze. The result is that brand image, service and word of mouth each influence PT. Jaladara Jaya Trans Klaten.

Unduhan

Data unduhan belum tersedia.

Unduhan

Diterbitkan

2024-02-07

Cara Mengutip

Alfian , Y. ., Istiatin, I., & Sri Hartono, S. H. (2024). Pengaruh Brand Image, Pelayanan dan Word Of Mouth Terhadap Keputusan Konsumen PT. Jaladara Jaya Trans Klaten. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6(2), 1032–1036. https://doi.org/10.47467/alkharaj.v6i2.249

Terbitan

Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 

Bagian

Articles

Lisensi

Hak Cipta (c) 2023 Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

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