Kewirausahaan Islam: Memotret Etos Kerja dan Kewirausahaan dalam Al-Qur'an: Studi Kasus Pelaku Bisnis Online Elzatta Hijab

Abstract

This study examines the concept of work ethic and entrepreneurship in the perspective of the Qur’an and its relevance in contemporary digital business practices. Using a qualitative library research method with a thematic interpretation (maudhu‘i) approach, the study analyzes Qur’anic verses related to work, effort, and economic activity. The findings indicate that the Qur’an constructs entrepreneurship through the values of ‘amal, kasb, effort (ikhtiar), reliance on God (tawakkul), productivity, discipline, professionalism, creativity, and social benefit orientation. These values emphasize that economic activity in Islam is not merely material but also spiritual and ethical. The case of Elzatta Hijab demonstrates that these Qur’anic principles can be implemented in modern digital entrepreneurship through innovation, technological utilization, and the strengthening of Muslim identity. Thus, the Qur’an provides both a normative and practical framework for developing adaptive, competitive, and sustainable Islamic entrepreneurship in the digital era.