Service Quality, Facilities and Infrastructure, Interpersonal Communication, and Accommodation Image on Customer Satisfaction in Nakula Sadewa BBGTK Hospitality

Abstrak

The purpose of this study is to test and analyze the influence of service quality, facilities and infrastructure, interpersonal communication and lodging image on customer satisfaction in using Wisma Nakula Sadewa in BBGTK Central Java Province. This type of research is quantitative research. This research took place in The research was conducted at the office of the Center for Teachers and Education Personnel (BBGTK) Central Java Province. Data collection techniques through questionnaires. The research sample was 100 respondents. Data analysis techniques used multiple regression tests, F tests, t tests, and determination tests (R2). Based on the results of research that has been done on the influence of Service Quality, Facilities and Infrastructure, Interpersonal Communication and Lodging Image on Customer Satisfaction in using Wisma Nakula Sadewa in BBGTK Central Java Province, it can be concluded that service quality influences customer satisfaction in using Wisma Nakula Sadewa. Facilities and infrastructure influence customer satisfaction. Interpersonal communication influences customer satisfaction.  Image of the accommodationinfluences customer satisfaction. A positive image created through good service, adequate facilities, and a comfortable environment can increase customer trust and satisfaction in using Wisma Nakula Sadewa.