Pengaruh Brand Image, Pelayanan dan Word Of Mouth Terhadap Keputusan Konsumen PT. Jaladara Jaya Trans Klaten

Authors

  • Yusuf Alfian
  • Istiatin Universitas Islam Batik Surakarta
  • Sri Hartono Universitas Islam Batik Surakarta

DOI:

https://doi.org/10.47467/alkharaj.v6i2.249

Abstract

The research design uses a quantitative descriptive design. The population is consumers of PT. Jaladara Jaya Trans Klaten and a sample of 97 people using the saturated sample technique, where the entire population is sampled. Linear regression test is used to analyze. The result is that brand image, service and word of mouth each influence PT. Jaladara Jaya Trans Klaten.

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Published

2024-02-07

How to Cite

Alfian , Y. ., Istiatin, I., & Sri Hartono, S. H. (2024). Pengaruh Brand Image, Pelayanan dan Word Of Mouth Terhadap Keputusan Konsumen PT. Jaladara Jaya Trans Klaten. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6(2), 1032–1036. https://doi.org/10.47467/alkharaj.v6i2.249

Issue

Vol. 6 No. 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 

Section

Articles

License

Copyright (c) 2023 Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.